Seminars

Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s usually more cost effective to print and mail just one brochure rather than two or three.

It may be cost effective. But it may not be as profitable. Here’s why.

Research has shown that marketing multiple seminars in the same brochure lowers response rates for each individual course. Prospects may feel like they have to choose between the seminars. A more effective strategy to maximize attendance in each course is to market them separately.

To find out what works best with your audience – and to determine which approach generates the most PROFIT – test a multi-course brochure against individual brochures.

TIP: If you decide to stick with a multi-seminar brochure, overcome prospects’ tendency to want to pick one event over the others by offering a discount or other reward if they register for all of the events.



By: Jenny Hamby

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Find Holistic Health Seminars in the United States and Canada. With the growing demand for wholistic healthcare, more and more professional healthcare providers and students are turning to holistic health seminars where they can learn more about the diverse fields of alternative, complementary and holistic medicines.

Because healing arts schools are on the rise, there are scores of holistic health seminars from which to choose. For instance, if you would like to learn how to integrate art therapy into healing the body, there are holistic health seminars specifically offered for this purpose. In addition, there are holistic health seminars that encompass body energy balancing techniques, such as energy healing, chakra balancing, reiki and meridian therapy.

Other interesting holistic health seminars involve studies in color and light therapy, dowsing methods, home herbal remedies, flower essences, essential oils, introduction to homeopathic remedies, breathing techniques, crystal healing, holistic skin care and nutrition, Tuina, NLP (Neuro Linguistic Programming), kinesiology and vibrational healing.

Students and practitioners may also opt to enroll in holistic health seminars that result in certification or diploma awards. These holistic health seminars may be lengthier and require a fair amount of dedication; on the same token, however, students who participate in certificate holistic health seminars acquire essential skills and education in clinical aromatherapy, reflexology, holistic life coaching, clinical reiki, massage therapy, NLP practitioner and many others.

Furthermore, it is good to know that many holistic health seminars are open to the public. In many cases, holistic health seminars are not only extended through holistic and natural health schools, but in local community centers and other public venues as well.

If you (or someone you know) are interested in finding holistic health seminars, let career training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.

Holistic Health Seminars: What they Offer

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By: CarolAnn Bailey-Lloyd

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Internet Marketing Videos

Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

Want to know the easiest way to promote your seminars and workshops? Simple – get other people to promote your event for you.

Word of mouth means less work and expense for you. And don’t overlook the power and impact of referrals and recommendations. Your prospective attendees are more likely to sit up and take notice of your event if someone they trust recommends that they attend the event.

Here are three ways to put this strategy to work:

1. Seek out other professionals who already have relationships with your target audience. Ask them to promote your event to their mailing list. In exchange, give them 50% of the revenue for every person they bring in.

2. If you’re approaching professionals who cannot accept a revenue share, offer their clients a discounted fee instead. This allows your joint-venture partners to offer something of value to their clients.

3. Ask for referrals from past seminar attendees. The best time to do this is before they leave your seminar. Just include space on your evaluation form for attendees to list the names and addresses of other people who might be interested in attending the event.



By: Jenny Hamby

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Press Release Software

Discover the 3 Most Important Factors to Consider When Deciding the Best Time to Kick Off Your Seminar Promotions

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

One of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start promotions (sometimes even less) … and then can’t understand why their registration numbers are low.

The simple fact is that most prospective seminar attendees need time to clear their schedules and make up their minds about whether to attend your event.

Perhaps they want to do some research about you, to check your credentials and verify the claims that you make. Maybe they need to get permission from their approving manager. They might even just need to take some time to think about whether your seminar or workshop is going to be worth the investment of their time and money. Although a handful of prospects will decide within minutes of hearing about your event that they want to attend – even if it’s just a few days away – most people will need time.

Here are three rules of thumb to follow when determining the timing of your promotions:

* The longer the event, the further in advance you want to market. Attendees need more lead time to clear their schedules for a 3-day boot camp than for a 2-hour evening seminar.

* Allow more marketing time for paid events than for free events. It’s easier to say “yes” to something that’s free. Ask people to fork over their money, and they’ll need time to “think about it,” to ensure they have the funds, to get the powers-that-be to approve their attendance, etc.

* The closer the relationship you have with your prospective attendees, the less time you may need to market to them. If you have an inner circle group or clients that work with you closely, sometimes all you need to do is tell them “Here’s an event – show up please” and they’ll respond. If you’re marketing to people who don’t know you as well, you need more time and “touches” to get them to trust you enough to attend.



By: Jenny Hamby

About the Author:

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People get into an online business to become successful and earn money quickly. However, not everyone thinks positive. Their perception of failure is higher than their perception of success. Thinking that Internet Marketing is a never-ending space and that there are hundreds and thousands of people who offer the same products as they do is the main reason for pessimism. Although this has an element of truth, you have to think positive in order to achieve success.

There are others who don’t take their online business seriously. But let me tell you, apart from a few obvious aspects, the ethics of online and offline businesses are exactly the same. So it is equally important for an online marketer to attend seminars like the big offline marketing companies do.

How beneficial are Internet marketing seminars? Internet marketing seminars help you become more optimistic as it teaches you the different aspects of marketing online. Some people who venture into online business, do not realize the benefits of Internet marketing seminars. They recognize its benefits only when it is too late. This is because they think that those who are conducting the big seminars just want to make money from them and that they have no time for it at all. This attitude should be changed if you want to become successful in the internet marketing field. You see, even professionals attend seminars to improve their businesses.

It is never too late, especially if you attend popular internet marketing seminars such as the Big Seminar held by Armand Morin and The Internet Marketing Main Event (TIMME) held by Mike Filsaime and Paulie Sabol. Getting a chance to talk to people who earn millions in their online business is really inspiring, especially if they share their secrets with you (all you have to do is ask).

Did you know that you can generate millions of hits per month without any cost? You can also send millions of e-mail to your prospective clients effortlessly. These are just a couple of the many things that will be discussed during the big Internet marketing seminars. At an Internet marketing seminar, you will learn how to make full use of your resources and gain clients in a cost effective way.

Web business, just like an offline business has to deal with legalities. Many people start their online business without considering the laws involved in it. There are Internet laws and international laws. Owners need to be aware of these laws to ensure that their business is legal. It also helps you develop a good relationship with your customers and future business partners. Big seminars will assist you in this area as well.

Success stories of ordinary people who gave up their office job to start their venture into online marketing are also among the highlights of Internet marketing seminars. In such seminars, people share their failures and success stories. You will learn a lot from these and can use others’ success stories for motivation to fuel your own future successes.

This is just to give you a preview of what Internet marketing seminars are like. The success of an online business depends on the marketing and packaging of products and services. And these marketing and packaging strategies can be learned by attending Internet marketing seminars.

If you want to become wealthy and successful in your online career, do not hesitate. Start attending Internet marketing seminars now. Attend seminars hosted by the most trustworthy marketers. If you implement the strategies you learn during these big seminars into your business, you will surely reap the benefits.



By: Clark Swihart

About the Author:

Niche Internet Marketing

Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

Want to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try:

1. Deadlines. For example, offer an early bird discount for registrations received before a certain date.

2. Free bonuses, such as books, consultations or audiotapes, are another carrot to dangle in front of prospects. For maximum impact, put a limitation on your offer of free bonuses. For example, give the bonuses to people who register by a deadline. Or limit the number of bonuses to be given out – “Free to the first 17 registrants.”

3. Keep your seminar in front of them. Contact your prospective seminar attendees often, increase the frequency of contacts right before a deadline (such as an early bird registration deadline or the start date of your event) and don’t forget to sell, sell, sell in every seminar promotion. You cannot be low-key in your promotions (“Hey, I thought you might like to hear about this event …”) if you want to fill the maximum number of seminar seats.



By: Jenny Hamby

About the Author:

Press Release Software

More than likely, you’ve attended a seminar, workshop or live training event at some point in your life. Whether you’ve been to a “Tony Robbins-type” event with thousands of people or a much smaller, workshop format with only a handful of people and lots of interaction.

But, have you ever thought about marketing your own seminar?

It’s actually simpler than you might think to market your own seminar. You just need to know the steps to a successful seminar and, most importantly, how to get people to come to your seminar.

Here are 5 things you must know about seminar marketing before you begin marketing your event.

1. What is your seminar or event going to be about?

Your seminar can be about anything on which you are knowledgeable. From health and wellness to real estate to the internet even to dog grooming or gardening! The most important thing is that you have a passion for what you’re going to be teaching at your seminar.

2. When/where is your seminar going to be held?

Believe it or not, this is one of the most critical components to a successful seminar. There are many things to consider such as time of year, national holidays, weather, specific hotel chains, etc. But, it’s important when planning your seminar to pay close attention to this step.

3. What is your seminar format?

Will you have 100 people at your seminar or will you hold a seminar suited for 10-12 people? Either way, you can have a great event, but your strategy for one is much different than your strategy for the other.

4. How are you going to market your seminar?

Depending on the type of event you are having, you may want to consider local networking activities and local media or you may opt to go on a more global scale with regard to your seminar marketing and utilize the Internet, direct mail, and mass media. Marketing is probably the most critical component to a successful seminar. Without “cheeks in those seats”, you have no seminar!

5. What details are important while running your seminar?

Getting people in your seats is the first step to a successful seminar, but equally important is the experience attendees have while AT your seminar. You want people to go home and tell their friends they have to attend your seminar, event or workshop. You want killer testimonials FROM your seminar to use in marketing and you want honest feedback to improve with each seminar you run.

Follow these strategies and you are well on your way to a successful seminar.



By: Heather Seitz

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There are many dedicated professionals who organize real estate investment seminars to keep the industry components aware of the innocent and naive and the avariciousness of certain market players and conditions. These targeted traits basically add to the volatility of the industry and the uncertainty that prevails. The real estate investment seminars help slight immunization within the system. The seminars are organized by real estate investment and management gurus. They are widely advertised in the local classifieds, yellow pages, national and international online listings and splashed all over the ‘secure your reservation’ segment of newspapers and magazines. 

The real estate investment seminars offer real estate secrets that are shared with the intent of understanding the real estate market better and analyzing the pros and cons of investments so far. The seminars act like a rostrum for a lot of introspection and prioritizing of investments. These sensitive areas of the real estate investment seminars are taken care of by the industry tutors, who have years of experience behind their understanding. The seminars are great places for buying software, books and guides, availing of dedicated lists, tips, advice and strategies that are tested and tried the world over. 

The real estate investment seminars are usually attended by the existent players – buyers and sellers and agents, and the prospects. These workshops also enable you to get a better view and idea of the workability of the various activities behind the scenes. The speakers are people who have been a part of the industry for many years and are absolutely trust-worthy and transparent in all their deals. These professionals are truly dedicated and interpret comments easily for other seminar attendees to benefit from the mentoring. The attendees are usually freshers and those who are one and two investments old in the industry. The real estate investment seminars help the attendees to express their fears and opinions. 

The speakers are charismatic and come with experience. The real estate counseling sessions can be registered with and attended via a fee and application form. The seminars are designed to help the seller to find out how much money the buyer is willing to invest and bag the best deal, and vice versa. The attendees are usually pre-screened and given name badges that help to identify financial situations with the help of color codes.

__________ Information from ESET Smart Security, version of virus signature database 3328 (20080805) __________

The message was checked by ESET Smart Security.

http://www.eset.com

The pre screening also helps to identify specific investment goals. The real estate investment seminars help each attendee to identify specific methods to buy real estate across the continents. The ideas and strategies shared at such seminars and workshops are feasible and well within the paradigms of the governing law. The techniques taught are steered towards the greater understanding of the average investor. Much of what is shared by the current crop of real estate investment and management mentors is ethical. 

The information shared on the nothing-down and lease options help many first time investors make informed decisions. The foolishness of unethical conduct, lying about the market value of a property and bribery is highlighted at these real estate investment seminars. The big advantages in increasing values via zoning changes and transactions with sophisticated people are also highlighted at the seminars. 

Written by: GB

Date Written: 07/07/2008

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By: Charles and Kim Petty

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Wordpress Membership Site

Tired of Seminar Breaks Running Longer than Scheduled? Use These 3 Powerful Tactics to Herd Seminar Attendees Back to Their Seminar Seats on Time

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

Effectively encouraging prospects to get their butts back into their seats is critical to your schedule. If every break runs over by ten minutes, you could be an hour or more behind schedule by the end of your day … or be forced to sacrifice valuable content just for the sake of ending your seminar on time.

Here are three tricks you can try to effectively encourage seminar attendees to scoot themselves back into their seats by the time you want to get restarted:

1. Before you start the break, have everyone synchronize their watches. It’s a natural tendency to tell seminar attendees the time you’d like them to be back in their seats. But “Please be back in your seminar seat by 10:30” will mean different things to different people, depending on what time their watches read. Some seminar attendees will think you’re giving them a 9-minute break; other might think they’re getting 17 minutes to chit chat outside the seminar meeting room. So start by telling everyone, “My watch reads 9:45 … so let’s be back in our seminar seats in 15 minutes, at 10 a.m.”

2. Herd seminar attendees back to their seats. When running his popular BigSeminar Internet marketing events, Armand Morin sends staff members out among the networking seminar attendees with cowbells, New Years noisemakers and other attention-grabbing devices.

Seminar attendees are quickly trained to start moving back to the seminar room when they hear the bells … and even when they don’t go back to their seats, they are very consciously choosing to stay out in the hallway for more networking; there are no claims of “Gosh, I didn’t know the seminar started again.”

3. This tip again comes from Armand, and it’s the most powerful tactic I’ve ever seen used for getting seminar attendees back to their seats on time: Bribe them. Give every attendee an individually numbered ticket, and at the start of each session of your seminar, draw a number for a giveaway. Armand gives away popular electronic doodads like headsets and voice recognition software. But you can also give away educational items from your bookshelves, such as your books, audio programs, and even other experts’ products that you are finished using.

Your own respect of the schedule will strongly influence your seminar attendees’ willingness to be back in their seats on time. If you announce and demonstrate throughout the event that you are committed to starting and ending on time, your seminar attendees will be more willing to show you the same respect. And they’ll do their part by being in their seminar seats by your deadline.



By: Jenny Hamby

About the Author:

Niche Internet Marketing

The Mailing List You Use Can Make or Break the Success of Your Seminar Promotions. Here’s How to Get Started on Picking the Right List for Your Seminar Marketing Efforts

By Jenny Hamby, the Seminar Marketing Pro™

Certified Guerrilla Marketer and Direct-Response Copywriter

If you’re concerned about being able to pick the right list for your seminar marketing efforts, congratulations. You’re right to be concerned … because your mailing list can make or break the success of your seminar promotions. Here’s where to start.

Look in-house first. Any type of relationship with you or your company is preferable to no relationship at all. Before you start hunting for a mailing list to rent or purchase, see what type of list you can put together by going through client files, your Rolodex … maybe even your old telephone message pads.

The very best prospects for your next seminar are people who have attended other seminars you’ve given … or who have otherwise put their names on your mailing list. Obviously, customers (people who have paid you for your services, products and/or information) are better qualified than prospects who have asked to be put on your mailing list or who have called to request information about your services.

If you’re ready to rent a list, look for prospects who have attended other seminars. The idea is that if they’ve paid to attend seminars in the past, they’ll pay to attend them again because they obviously enjoy and benefit from this form of learning.

The next-best prospects when renting or purchasing a mailing list are individuals whose profiles match the profile of your existing customers. For example, you may want prospects who are in the same age group, have the same job title or responsibilities, work in the same industry, are in the same income bracket, or even read the same magazines.

Many list owners, such as training companies and magazine publishers, make their mailing lists available for rent. To find a list that matches what you are looking for, turn to the Direct Marketing List Source®, published by Standard Rate and Data Service Media Solutions. It’s a huge directory of the mailing lists available for rent. Call your local library to track down a copy. Or contact the organizations directly for a referral to their mailing list manager or list broker.



By: Jenny Hamby

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